The blue(3D)print for success!
Here at mobedia, we love blending mediums to produce seamless experiences. Fancy some video? No problem! Unique designs? Roll up! 3D and 2D animation? You betcha. Interactivity? We got your back.
We’d been waiting for the perfect opportunity to unleash some new techniques we’ve been refining, and the 25th anniversary of the Kia Sportage was just that!
Readers above a certain age can probably recall AirFix® kits, where you use superglue and paint to assemble all kind of weird and wonderful vehicles. Nice, wholesome family fun. Exactly the ‘feel’ that Sportage evokes.
Our team has a passion for 3D printing, so we went through the trial and error of perfecting 3D printed cars and parts, using our 3D software and an external printing partner.
The result? We made our own Kia Sportage ‘Kar-Klix’ kit (sadly, not available for sale) complete with its own custom box and instruction manual.
Gary Bannister-Simm, Creative Director, explains why we went so far to link the whole lot up.
“Sportage has played a key part in building the Kia brand over the years, as its best-selling model,” he explains, “so we chose the theme of building for our training experience – it added a sense of ownership and involvement for the learner.
This framed a blended learning experience.
The entire experience was constructed around ‘building’ – building knowledge, building a Sportage, and building an emotional connection with the on-screen family to enhance learning.
The team at mobedia got creative with this thread, and the result was a course that flowed smoothly across a variety of mediums, hinging together neatly on the same theme.
With a ‘world class’ NPS result of 71.3, we’re ecstatic that our Integrative Learning Experience has really connected with its audience.
Karen Fagan, Head of Training at Kia Motors UK, commented: “This unique learning strategy encourages the user to become fully immersed in the subject matter, which ensures a higher level of knowledge retention. mobedia worked hard to bring alive not only the spirit of the car, but to capture the nature of the brand too.
“The key to creating this level of learning experience is the collaboration between Kia and mobedia. Not only are the results outstanding – the process and execution was enjoyable and fun!”
They do say three is a magic number – and so we at mobedia were ecstatic to be able to bring together three potentially disparate elements of media and blend them seamlessly together to build a little bit of birthday magic.
Happy birthday, Kia Sportage!