mobedia’s digital learning experience for Kia Stinger topped the charts with an incredible Net Promoter Score of 91.8!
Stuff we did:
- Achieved the highest training NPS in the company’s history
- Delivered our ‘best digital learning experience yet’ in line with what the client needed for their incredible new product
- Understood the psychology of the product, learners and customers to provide focused, insightful digital learning experience
- Took a holistic approach to client needs, exceeding expectations in all elements of project delivery.
To be clear… that NPS – it’s our highest ever. A premium learner rating – for our premium training – for Kia’s most premium product yet. And when you know that companies like Apple started 2017 with an average NPS of 72 (still considered pretty incredible), well… 91.8 feels… unbelievable! And coming just before Kia were announced as top of the Automotive Industry Trainer’s Tables in early 2018?
Cherry on the cake.
We delivered our Stinger course to Kia in November 2017. It was immediately met with high praise; Karen Fagan, Head of Training at Kia Motors UK, described it as: “[y]our best digital learning experience yet”. So… how did we achieve an NPS score of 91.8? Why was our Stinger course so good?
Premium, premium, premium
If you haven’t already seen the Kia Stinger, you need to Google it pronto. It is a beautiful car. It’s knocked the automotive world for six – A Kia Gran Turismo? … like… seriously?
The Stinger is an absolute show-stopper, bringing in rave reviews across the board. So we knew we had to come up with the goods to match it – delivering a sleek, smooth training course packing a powerful punch, weighted with the testimony of experts. We wanted to respond to those cocked eyebrows of incredulity or disbelief with a course as convincing and undeniable as the Stinger itself.
So… with a brief like: “We need the best training course you’ve ever made”… where do you start?
The voice of authority
At the beginning, of course. mobedia’s Creative Director Gary Bannister-Simm took the bull by the horns and attended the Stinger TTMT in Frankfurt, exclusively held at the Kia Design Centre (just to add to the sense of drama!). This gave us a real insight into the development and design of the Stinger – insight which bolstered the conviction of the content.
The pedigree of Kia’s modern Gran Turismo became crucial information within the course, because well-known industry names such as Peter Schreyer and Gregory Guillaume carried real clout and added conviction.
“We were fighting a battle against disbelief”, says Gary. “Nobody could really understand how Kia had brought out this earth-shattering new product, which was giving traditional GT masters a run for their money.
“So I took the approach that we needed to back everything we said up – design pedigree, facts, statistics… We even featured quotes from industry experts in the course. It was a kind of roundabout way of saying: ‘Don’t believe it? Well, you’d better – because it’s true!’ You can’t argue with the reality of Stinger. And you can’t argue with testimony from the experts.”
With this theme in mind, mobedia went one step further in our quest to make the unbelievable believable. We enlisted the services of Paul O’Neill, renowned British auto-racing driver and all-round motor-guru, to back up the astonishing facts and features of the Stinger within the course.
Facts. Stats. Expert testimony. These things gave our course an incredibly authoritative script, reflecting the undeniable force of the Stinger. As for course voiceover, we wanted a voice with real gravitas, that could tell a story and present facts as undeniably true. Our longstanding partner Mark Chadwick was just the man for the job.
But all this, of course, would be nothing without a course that looked the part.
In keeping with the Stinger’s inspired look – a mixture of vintage Gran Turismo and modern Kia aesthetic – our design team set about creating a suite of assets that really complemented the beauty of this car. It had a moody look to it, sumptuous and mysterious.
“Your best course yet…”
It’s not often you get feedback like that – when you deliver a number of high quality projects for a client, delivering above and beyond sort of becomes the norm. So when they point out a really, really good job – it stands out.
Our Stinger course was delivered on time, and smashed any quality expectations our client had. The course was immediately rolled out and opinions reflected in our NPS of 91.8.
But as for our team… What did they like about the Stinger course?
Gary (Creative Director): “From the moment I experienced Stinger at the Kia Design Centre in Frankfurt, I knew that I had to encapsulate that feeling within our course – so we married design, interactivity, animation, and original video to explain the heritage and power of this amazing GT!”
Adam (Head of Production): “It was a real joy to work on this project. Shooting with Paul in the Stinger was really awesome. A really enjoyable project.”
Jen (Script and Content Writer): “There was no way anyone could come away from the Stinger course without being blown away by that car, raring to share it with their customers. There’s so much value in inciting that enthusiasm amongst learners – because passion is infectious and will naturally help drive product knowledge and sales.”
Paula (Account Manager): “I particularly liked the interactivity on the Kia Stinger digital learning experience. I think it had a really good balance of being educational and engaging and it was sleek in design. My favourite so far!”
Paul (Senior Designer): “I really enjoyed designing the Stinger course. Matching the emotional feel of the product with asset design is something I really enjoy, so creating a sleek and powerful look was an interesting challenge.”
Hayley (Designer and Animator): “The Stinger course really gave me a sense of the Kia brand and history. It gave me a glimpse in to the attention and detail that goes into designing and making a car”.
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