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New Film: Love Sewing TV Advert


Practical Publishing commissioned us to support its Summer 2016 campaign with its first TV advert for ‘Love Sewing’ – the UK’s favourite sewing – to be broadcast over a 6 month period on Sky, Virgin Media and Freeview.


We created a ‘day in the life’ style film of a lady creating a fantastic new dress, using the pattern featured in the magazine. As she’s creating the dress, graphics appear around her, assisting at every stage.

To maximise the available budget, the filming ran parallel with a photoshoot for the magazine, so the model spent her day running between the photo studio and the mock home that we’d created in a spare room.

Need the perfect mixture of film and animation for you next TV advert? See how our creative team can bring a little magic to your production.

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