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A new brand for DSW Digital

DSW provides high quality financial services training, consultancy and project management covering all sectors of the market.

During 2017 it moved into the digital sector, and DSW Digital was the moniker it introduced for this new sister company. Its team needed a new brand to help differentiate this solution from its traditional training provision.

To match the ethos and nature of DSW’s offering, we’ve created an identity containing multiple connotations. There are media icons, hinting at the future of digital – video. The diamond represents clarity, dynamism, wisdom and new understanding – all key qualities the client wishes to embody.

Finally, the logomark is split into four sections that represent DSW’s four foundational pillars – Rigor, Innovation, Expertise and Choice.

Is it time for a rebrand, or have you created a new organisation in need of an impactful identity?

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