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An advert for Love Sewing

Practical Publishing commissioned us to support its Summer 2016 campaign with its first TV advert for ‘Love Sewing’ – the UK’s favourite sewing magazine.

Due for broadcast over a 6 month period on Sky, Virgin Media and Freeview, we created a ‘day in the life’ style film of a lady creating a fantastic new dress, using the pattern featured in the magazine.

As she’s creating the dress graphics appear around her, assisting at every stage.

To maximise the available budget, the filming ran in parallel with a photoshoot for the magazine.

This meant that the model spent her day running between the photo studio and the mock home that we’d created in a spare room!

Need a little magic for your next TV advert?

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