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suzuki motors

Powerful training for thousands of people
A giant of automotive
Suzuki is one of the top 10 car manufacturers in the world.
Its journey began in Japan in 1909, but it was 1963 when the brand first started selling cars in the UK.  Through a growing product line-up it has enjoyed great success, with models such as the Vitara and Swift hugely popular for a number of years.
Read on to see how since 2014 we’ve worked with specialist training providers Osbourne Purdie to train the latest generation of sales executives with engaging, accessible learning content.


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Delivering the

right message

With regular vehicle launches and a constant stream of new dealerships joining its network, Suzuki continually has a huge amount of knowledge to transfer to teams nationwide.
To accompany its successful workshop programme, we were tasked with delivering a comprehensive suite of eLearning courses for its products and its processes to inform and engage time-poor professionals.
They needed to interweave film, animation, interactivity and knowledge checks and be hosted on a robust, scalable training platform that could be accessed by everyone from Dealer Principles to Sales Executives.
As this was Suzuki’s first foray into digital learning, we needed to create everything from ‘Welcome to Suzuki’ modules through to senior sales executive training and everything in between.
Empowering each learner
Working with our automotive training partners, we utilised every skillset in our arsenal.
Our video, animation, design and development teams worked collaboratively to quickly grow the library to over 40 courses.
We treated each module individually to retain engagement, whilst maintaining an overall consistency – for example, the courses and content needed to convey the Suzuki brand look and feel wherever possible.
Videos featured heavily throughout, with appearances from senior management welcoming new starters, success stories from leading dealerships and roleplays filmed on location for added authenticity.
Interactivity also played a major part; from timelines celebrating Suzuki’s heritage to workshop planners, every piece of content was custom-built to illustrate key points.

“We used animation to tell stories that were otherwise impossible within the set budget, using characters to create a multitude of scenarios and motion graphics to re-enforce key learning objectives.”

Adam Johnson, Head of Production, mobedia

working at the

cutting edge

Every new vehicle launch brings a wealth of new technologies, features and target audiences.
This information needs to be provided to dealerships in a timely fashion, enabling their teams to thoroughly digest and then relate the features and benefits to customers – with the ultimate goal of boosting sales.
With exclusive early access to the latest models, for three years our team have transformed Suzuki HQ in Milton Keynes into a custom film studio.
Early production cars are often shrouded in secrecy, so we usually have to go to where the car is!

“For each video we undertake the scripting, storyboarding and casting, then provide a full production team to film with a presenter on-location. During post-production, we mix our original content with ‘above the line’ advertising footage to create a full vehicle walk-around.”

Gary Bannister-Simm, Creative Director, mobedia

Supporting major events

Live brand events are also an important part of Suzuki’s training calendar.
These events bring together the whole Suzuki range and provides dealership staff with the chance to put the vehicle to the test in its natural environment.
It is also the perfect opportunity to film the vehicle in action; from flying around the track trailing the Swift Sport, through to capturing the  Jimny conquering deep mud.
These events allow dealers to use the vehicles like their customers, giving real insight into how they perform.
We capture their reactions throughout the day, combine this with the action footage, and package it all together into a series of films and social content.


To support the brand’s training objectives we created the Suzuki Sales Academy, a customised version of our Taploma digital learning platform.
This houses a wealth of high quality video, animation, interactive content and assessments, and is fully accessible via any web browser.
Learners can easily see what courses are available and complete them in their own time, plus book on to training events at locations nationwide.
User-friendly management tools also mean that courses can be quickly created independently by the teams at Suzuki, so the gap from information captured to information shared is drastically reduced.

A blended learning strategy

Over 12 months, over 1,200 events were booked for events held across the UK.
Due to the unique nature of the Academy, the merging of events and content has enabled us to introduce a blended, more rounded training strategy for Suzuki.
For example, learners can be introduced to workshop content via a video directly from their assigned trainer, before completing pre-learning activities to ensure they arrive in the training room fully prepared.
Tangible benefits
In the four years since launch, we’ve produced over 40 eLearning courses which have had over half a million content views.
Over this time, Suzuki’s NFDA Survey results for manufacturer training have increased from joint 7th in 2012 to 4th in 2017.

Are you keen to increase team engagement and retention?

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