Suzuki is one of the Top 10 car manufacturers in the world.
Its journey began in Japan in 1909, but it was 1963 when the brand first started selling cars in the UK. Through a growing product line-up it has enjoyed great success, with models such as the Vitara and Swift hugely popular for a number of years.
Read on to see how since 2014 we’ve worked with automotive training providers Osbourne Purdie and Get the Edge to train the latest generation of Suzuki sales executives by producing engaging learning content, plus created the perfect platform to deliver it.
To support the brand’s training objectives we created the Suzuki Sales Academy, a customised version of our Taploma platform.
This houses video, animation, interactive content and assessments and is accessible via any web browser.
Learners can easily see what courses are available and complete them in their own time, at their own pace.
User-friendly management tools mean that courses can also be created directly by the teams at Suzuki, so the gap from information captured to information shared is drastically reduced.
“Via an administration dashboard, statistics for all aspects of user engagement and team performance are available, enabling results to be tracked in real-time by both Suzuki HQ and Suzuki Dealerships.”
After the successful launch of the Suzuki Sales Academy, we further customised the platform to encompass a workshop booking system.
Over 12 months, over 1,200 events were booked for events held across the UK.
Due to the unique nature of the Academy, the merging of events and content enabled us to introduce a blended solution for Suzuki.
For example, learners can be introduced to workshop content via a video directly from their trainer, then complete pre-learning and arrive in the training room fully prepared.
As Suzuki’s requirements grow, so do the features of the Suzuki Sales Academy, with the learner experience constantly enhanced and optimised by our team.
In the four years since the Suzuki Sales Academy launched, we’ve produced over 40 eLearning courses which have had over half a million content views.
Over this time, Suzuki’s NFDA Survey results for manufacturer training have increased from joint 7th in 2012 to 4th in 2017.