A raft of calming content…
We created a series of 5 quirky, fun and engaging ‘explainer videos’, whose audience was every person at AQA (leaders, permanent staff, temporary staff, prospective staff, and even educational associates).
Our goal was to educate while creating a sense of comfort, eroding any misconceptions a viewer might have about the subject.
The high-level theory behind AQA’s ‘My Performance’ programme was pretty fascinating to us (‘cause… well, we’re total nerds when it comes to stuff like this), but we soon realised the key to conveying this content was keeping it as simple as possible, highlighting the key concepts and takeaways, whilst still selling the many benefits of this new, innovative approach.
We started by devising a video script that was simple but thorough, educational but entertaining, and above all calming, relaxing and friendly.
Long-standing partner and voiceover extraordinaire Guy Harris provided a warm, endearing narrative, his tone implying that there was nothing to feel nervous about.